How does branding work? By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forcesContinue reading “Brand Management 1”
Author Archives: JanE
Brand Management 2
How Branding Works? What is a brand? We all are interacted by many different kinds of brands all day and night such as, maybe your preferred coffee, your hair shampoo, your sofa, your furniture, and many more. But, what is brand management? How do we identify it? How branding and brand management help sustain ourContinue reading “Brand Management 2”
Marketing Core-4 Analysis
F&F External environment: F&F External environment: Due to the PESTEL analyse the environment has a little or no control over external environment. The external environment are two types, 1) the micro-components of the external environment and 2) the macro-components of the external environment “PESTEL”. The micro-components of external environment includes external factors and forces thatContinue reading “Marketing Core-4 Analysis”
Marketing Core-3 Analysis
F&F Macro Environment by PESTEL: A sober man is scared of a weak enemy too (Baines, 2008, cited Sirius, c, 100 BC). There are two types of external environments 1) those factors and forces that don’t have immediate impact on the performance of an organization, however they do in long-term 2) Those factors and forcesContinue reading “Marketing Core-3 Analysis”
Marketing Core-2 Analysis
Introduction: In the previous marketing blog I explained what is marketing core and as I promised here is the blog about Customers behaviour measurement and the internal factors and forces within the organisations, here F&F is given as an example so you will experience the measurement and analysis in action to observe the marketing better.Continue reading “Marketing Core-2 Analysis”
Marketing Core-1 Analysis
Marketing is shaped by various of models, analytical methods to identify the business issues/risks and opportunities that have negative/positive impacts on business/project objectives. As well as, creating a new marketing strategy and implement them efficiently to achieve the objectives.
HR Analytics 1
Definition of HR Analytics. Concept of HR Analytics. Study of HR Analytics. Introduction: HR Analytics (here after HRA) which is fundamentally necessity for the HR professionals to help them to detect and combat friction, hiring the right people, problem solving, predict the risks and issues that may occur in early future to make the right decision. When a HRContinue reading “HR Analytics 1”
Total Rewards
Introduction: Once you enter the world of HR and HRM you start to be amazed how interesting and extraordinary it is and to me it is like a magic stick that you only need to find and learn the magic words and whisper them in your ears to get to what you aim for. AsContinue reading “Total Rewards”
Key issues of HRM within DHL and what HR strategies are combined with the business strategy to support them (SHRM)
Introduction: In this blog I have written a brief information regarding DHL mission, vison and goals also, about its employment strategy and employees benefits furthermore I have focused on the best fit approach by analysing the Vertical fit and Horizontal Fit by SWOT model Armstrong cited (Barney 1995: 49), to understand its environment. Also, byContinue reading “Key issues of HRM within DHL and what HR strategies are combined with the business strategy to support them (SHRM)”
Comparison of HRM Between FedEx and DHL what HR strategies are combined with the business’s strategies to support them (SHRM)
Introduction: In this blog I am writing about FedEx and the next blog is about DHL to compare the two companies regarding their SHRMs. First, I have written a brief information regarding FedEx mission, vison and goals also, then about its employment strategy and employees benefits furthermore I have focused on the best fit approachContinue reading “Comparison of HRM Between FedEx and DHL what HR strategies are combined with the business’s strategies to support them (SHRM)”
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