Welcome to my page. Consider this background photo as the journey of understanding the Business WonderLand by picturing yourself at the very centre where is foggy and misty. Whereby nothing is clear but you still can see but you don’t know what exactly you are looking at? Or, where is the path to follow to get to the front of the forest and face the whole picture.
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FEW OF THOSE WHO SEE WITH THEIR OWN EYES AND FEEL WITH THEIR OWN HEARTS (Albert EInStEIn).
TRY NOT TO BECOME A MAN OF SUCCESS, BUT RATHER TRY TO BECOME THE MAN OF VALUE! (Albert EInStEIn).
By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forces are vital in creating marketing strategies to sustain the performance and increase sales or start a new project. Branding is a must for any project/business and how Branding works depends on if it’s a new business/project or ongoing business.
We all are interacted to Brands all day and night. From the morning we wake-up we interacted to brands by making coffee or even having breakfast and lunch as well as our clothes and bed, bathroom, kitchen etc. we are surrounded by brands and they are attached to our lives. Branding brings value to the sales of business and is very valuable. Branding affect the sales. By not understanding or better understanding the customer’s relationship with brand can have a real influence or a positive/negative impact on the sales of a brand and value for a firm.
How branding works?
The very first thing you need to know about Branding is how to build up and create a Brand? To do that we need to analyse the Brand architecture. Brand Architecture is the core of Branding and need to be analysed correctly otherwise everything can go wrong. Branding is not about a name, website, Logo or virtual applications. This digital vehicle is part of promotion tools that you might know as Digital Marketing that marketers use and change in regard to attract new users and retain the current users.
There are some hierarchy factors that marketers need to identify and compute which enable them to ask/create the right questions to choose the best option(s). Decision Making is very important in marketing because the business/projects future is based and depend on decisions.
The Digital Mirror: AI Safety, Proxy Optimisation, Dark Triad Behavioural Footprints, and Automated Cyberattacks
Introduction: As artificial intelligence (AI) rapidly evolves, it brings with it a unique mix of technological awe and profound societal anxiety. Beyond the hype of productivity boosts and creative tools, a darker conversation looms: How do uncurated human training data and objective optimisation drive autonomous artificial intelligence systems toward misaligned, self-directed behaviours, and what are…
The Conspiracy Theories
What are the Conspiracy Theories? How do they get applied? By who?
Beyond the Checklist: How Organisation Hiring Fails to Filter Out Cluster B “Theatrical Performers”
Unfiltered traditional DEI policy and KSNO framework in recruitment leads to tokenism. Simultaneously, their process in recruitment ignores the applicants with Cluster B personality disorders. Therefore, the current recruitment process enables developing toxic culture in workplace and decreases sustainability in performance, hence causes decline in organisations outcomes. This vital fact adversely affects a country’s economy.…
Beyond Performative Bureaucracy: How Flawed Recruitment Destroys Business Performance
1. The Triad of True Meritocracy: Task, Reality, and Morality Testing When objective, KSAO (knowledge, skills, ability, and other characteristics) frameworks and subjective, superficial DEI metrics, organisations break the three foundational pillars of effective talent acquisition to evaluate a candidate’s true competency and prevent organisational pathology, companies must shift from administrative checklists to three distinct…
When Tokenism Replaces Meritocracy: How Subjective DEI Policies Erode Organisational Performance
How Subjective Recruitment Approach Develops Toxic Organisational Culture , Inequality, and Biased Based Decision Making
The Illusion of Behavioural Change: Why Surface-Level Interventions Fail Without Subconscious Realignment
A prime example of this academic misalignment can be found in the research of Dr. Stephen Hills (London Metropolitan University), whose work heavily focuses on “human behavioural change” through external social marketing and physical interventions like sports (boxing and football). While these “Outside-In” frameworks look attractive on paper for securing institutional funding, they completely ignore…
The Power of Your Subconscious Mind-8
The Weaponisation of Suggestion: Between Reality and the “Fantasy World” Many of us are familiar with the concepts in “The Power of Your Subconscious Mind” by Dr. Joseph Murphy. However, there is a dark side to these principles when they are used by those living in a “Fantasy World” to project their own fears and…
Brand Architecture and Comparison 1: Apple vs HP
Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report will…
Plastic Waste and Pollution in Great Britain
What is the problem? Plastic bottle pollution McKinsey Sustainability in (2015) reported plastic waste has been increasing continuously. For instance, an estimated 8 million tonnes of plastic waste enters the oceans every year (McKinsey, 2015). TBSG Procurement in (2020) argued about what will happen if we don’t reduce plastic bottle use. The landfills are already…
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