Welcome to my page. Consider this background photo as the journey of understanding the Business WonderLand by picturing yourself at the very centre where is foggy and misty. Whereby nothing is clear but you still can see but you don’t know what exactly you are looking at? Or, where is the path to follow to get to the front of the forest and face the whole picture.
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FEW OF THOSE WHO SEE WITH THEIR OWN EYES AND FEEL WITH THEIR OWN HEARTS (Albert EInStEIn).
TRY NOT TO BECOME A MAN OF SUCCESS, BUT RATHER TRY TO BECOME THE MAN OF VALUE! (Albert EInStEIn).
By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forces are vital in creating marketing strategies to sustain the performance and increase sales or start a new project. Branding is a must for any project/business and how Branding works depends on if it’s a new business/project or ongoing business.
We all are interacted to Brands all day and night. From the morning we wake-up we interacted to brands by making coffee or even having breakfast and lunch as well as our clothes and bed, bathroom, kitchen etc. we are surrounded by brands and they are attached to our lives. Branding brings value to the sales of business and is very valuable. Branding affect the sales. By not understanding or better understanding the customer’s relationship with brand can have a real influence or a positive/negative impact on the sales of a brand and value for a firm.
How branding works?
The very first thing you need to know about Branding is how to build up and create a Brand? To do that we need to analyse the Brand architecture. Brand Architecture is the core of Branding and need to be analysed correctly otherwise everything can go wrong. Branding is not about a name, website, Logo or virtual applications. This digital vehicle is part of promotion tools that you might know as Digital Marketing that marketers use and change in regard to attract new users and retain the current users.
There are some hierarchy factors that marketers need to identify and compute which enable them to ask/create the right questions to choose the best option(s). Decision Making is very important in marketing because the business/projects future is based and depend on decisions.
Brand Architecture and Comparison 1: Apple vs HP
Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report will…
Plastic Waste and Pollution in Great Britain
What is the problem? Plastic bottle pollution McKinsey Sustainability in (2015) reported plastic waste has been increasing continuously. For instance, an estimated 8 million tonnes of plastic waste enters the oceans every year (McKinsey, 2015). TBSG Procurement in (2020) argued about what will happen if we don’t reduce plastic bottle use. The landfills are already…
What is the problem with sustainability strategy and start-ups? Example
In this blog I will talk about why most of the organisations who are trying to solve plastic pollution can not tackle plastic waste pollution. I recently realised that most of the organisations are copying each other via one strategy to tackle plastic pollution and that is recycling. They encourage individuals to start-up and create…
Business Insights Report
Thoughts, Difficulties and Actions in developing my Business Insights Report In this blog I will talk about my thoughts, difficulties and actions in developing my BIR. At the beginning of writing my BIR, I had concerns about not being able to complete the report. I actively searched for ways to mitigate this risk and the…
The Power of Your Subconscious Mind & How to Turn them Into Tangible Assets-Final
The problem most people face is that they have no understanding of invisible means of support. As stated by Kahneman, et. al, in their book; On Making Smart Decisions, chapter “How (un)ethical are you?” (Kahneman. et, al, no date). Often mind traps that most people confront in making a decision is that they unconsciously judge…
Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?
How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation of…
The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6
How to Make Smart Decision by the power of Subconscious Mind. This blog delves into the topic of receiving guidance from your subconscious mind. However, before delving into that, it is crucial to comprehend a highly perilous psychological trap introduced by HBR. Gaining insight into how your mind functions will assist you in navigating the…
Start-ups within Global Strategy & Innovation Case-study 2021
Start-Up Company Name: Checkr Company Web site: https://checkr.com/ Industry: AI-Powered background checks software Introduction Checkr is an Application Programme Interface (API) based in San Francisco. In other words, it is a background check start-up that uses artificial intelligence and machine learning, and it runs one million background checks monthly. Checkr is one of the start-ups that…
How do MNEs and SMEs enterprises sustain their performance in the global market
Please note: Large multinational enterprises (MNEs), Small multinational enterprises (SMEs) Introduction Hello everyone, welcome to this blog, in this post I have compared the business functions of two well-known corporates “Mercedes Benz and Audi” due to their similarity in business nature also, unhappy experience that I had with Mercedes Benz just a week ago led…
Adaptability/Flexibility in workplace
To survive in a swiftly changing world, every area of business faces the challenge of keeping up with the extremely fast speed of changing world. And this means employees also need to adapt more than before also, employers see adaptability as an essential skill, Ken Cooper Global of HR for Bloomberg (2018). Employees: Flexibility is an important trait…
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