Branding and Brand Management

Brand Architecture and Comparison 1: Apple vs HP

Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?

How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”

Brand Management 5

How does branding work? Now, how do the 3B’s align in action? Here I have chosen Tesco F&F clothing as an example. Tesco is a global organisation and is a house of brands serving customers/consumers with different brands/products for each segment. Tesco’s vision statement is to be the most highly valued business by the customersContinue reading “Brand Management 5”

Brand Management 4

Here is all what you need to know about how to build up a strong brand as a brand manager. The customer journey, the 3E’s model. and via the customer journey and from the differentiation gone from functional and cost-effective “Efficiency”, to a quality standard/perspectives “Effectiveness’ ‘, to customer journey “Experience’ ‘. That’s really aboutContinue reading “Brand Management 4”

Brand Management 3

How Branding Works? In blog brand management-1, I explained what is the customer journey, the 3E’s model. And it is from functional and cost-effective “Efficiency”, to a quality standard/perspective “Effectiveness’ ‘, to customer journey “Experience’ ‘. And the customer journey is the most important one. From something that sales and marketing does which was reallyContinue reading “Brand Management 3”

Brand Management 1

How does branding work? By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forcesContinue reading “Brand Management 1”

Brand Management 2

How Branding Works? What is a brand? We all are interacted by many different kinds of brands all day and night such as, maybe your preferred coffee, your hair shampoo, your sofa, your furniture, and many more. But, what is brand management? How do we identify it? How branding and brand management help sustain ourContinue reading “Brand Management 2”