Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”
Hello, welcome to MBA Wonderland. MBA Blogs are about Global Marketing, HRM, Innovation and business aspects. At the end of each blog you will appreciate the core of each components that together create the business world
MBA Blogger 