Branding – MBA Blogger

Brand Architecture and Comparison 1: Apple vs HP

Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?

How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”

Start-ups within Global Strategy & Innovation Case-study 2021

Start-Up Company Name: Checkr Company Web site: https://checkr.com/ Industry: AI-Powered background checks software Introduction Checkr is an Application Programme Interface (API) based in San Francisco. In other words, it is a background check start-up that uses artificial intelligence and machine learning, and it runs one million background checks monthly. Checkr is one of the start-ups thatContinue reading “Start-ups within Global Strategy & Innovation Case-study 2021”

The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5

Making Smart Decisions-The Hidden Traps in Decision Making Making decisions is the most essential and important task of any executive. And it’s the toughest and trickiest risks/tasks to carry out. Because it doesn’t only affect the business gaols and performance also its results can have impacts on the employees and consumer’s lives (people) and maybeContinue reading “The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5”

Brand Management 4

Here is all what you need to know about how to build up a strong brand as a brand manager. The customer journey, the 3E’s model. and via the customer journey and from the differentiation gone from functional and cost-effective “Efficiency”, to a quality standard/perspectives “Effectiveness’ ‘, to customer journey “Experience’ ‘. That’s really aboutContinue reading “Brand Management 4”

Brand Management 1

How does branding work? By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forcesContinue reading “Brand Management 1”