Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”
Tag Archives: brandmanagement
Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?
How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”
The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5
Making Smart Decisions-The Hidden Traps in Decision Making Making decisions is the most essential and important task of any executive. And it’s the toughest and trickiest risks/tasks to carry out. Because it doesn’t only affect the business gaols and performance also its results can have impacts on the employees and consumer’s lives (people) and maybeContinue reading “The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5”
Brand Management 4
Here is all what you need to know about how to build up a strong brand as a brand manager. The customer journey, the 3E’s model. and via the customer journey and from the differentiation gone from functional and cost-effective “Efficiency”, to a quality standard/perspectives “Effectiveness’ ‘, to customer journey “Experience’ ‘. That’s really aboutContinue reading “Brand Management 4”
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