Tag Archives: BRANDMANGEMENT

Brand Architecture and Comparison 1: Apple vs HP

Introduction  This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

Start-ups within Global Strategy & Innovation Case-study 2021

Start-Up Company Name: Checkr Company Web site: https://checkr.com/ Industry: AI-Powered background checks software Introduction Checkr is an Application Programme Interface (API) based in San Francisco. In other words, it is a background check start-up that uses artificial intelligence and machine learning, and it runs one million background checks monthly. Checkr is one of the start-ups thatContinue reading “Start-ups within Global Strategy & Innovation Case-study 2021”