Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”
Tag Archives: marketing and branding
Business Insights Report
Thoughts, Difficulties and Actions in developing my Business Insights Report In this blog I will talk about my thoughts, difficulties and actions in developing my BIR. At the beginning of writing my BIR, I had concerns about not being able to complete the report. I actively searched for ways to mitigate this risk and theContinue reading “Business Insights Report”
The Power of Your Subconscious Mind & How to Turn them Into Tangible Assets-Final
The problem most people face is that they have no understanding of invisible means of support. As stated by Kahneman, et. al, in their book; On Making Smart Decisions, chapter “How (un)ethical are you?” (Kahneman. et, al, no date). Often mind traps that most people confront in making a decision is that they unconsciously judgeContinue reading “The Power of Your Subconscious Mind & How to Turn them Into Tangible Assets-Final”
Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?
How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”
The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6
How to Make Smart Decision by the power of Subconscious Mind. This blog delves into the topic of receiving guidance from your subconscious mind. However, before delving into that, it is crucial to comprehend a highly perilous psychological trap introduced by HBR. Gaining insight into how your mind functions will assist you in navigating theContinue reading “The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6 “
Start-ups within Global Strategy & Innovation Case-study 2021
Start-Up Company Name: Checkr Company Web site: https://checkr.com/ Industry: AI-Powered background checks software Introduction Checkr is an Application Programme Interface (API) based in San Francisco. In other words, it is a background check start-up that uses artificial intelligence and machine learning, and it runs one million background checks monthly. Checkr is one of the start-ups thatContinue reading “Start-ups within Global Strategy & Innovation Case-study 2021”
The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5
Making Smart Decisions-The Hidden Traps in Decision Making Making decisions is the most essential and important task of any executive. And it’s the toughest and trickiest risks/tasks to carry out. Because it doesn’t only affect the business gaols and performance also its results can have impacts on the employees and consumer’s lives (people) and maybeContinue reading “The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5”
The Power of Your Subconscious Mind & How to Turn Them Into Tangible assets-4
Plymouth incident and its link to the power of subconscious mind: Well, the title says it all. So why a “man” decides to take action which will cause him/her issues soon, or later? This will be the first question everybody ask. According to ITV News, he might not have been aware of what he isContinue reading “The Power of Your Subconscious Mind & How to Turn Them Into Tangible assets-4”
The Power of Your Subconscious Mind & How to Turn Them Into Tangible Assets-3
Everything that happened to you is because of the power of your subconscious mind. Your conscious mind is referred to as the objective mind. And, your subconscious mind is referred to as the Subjective Mind. The objective mind is aware of the objective world. It’s media of your five physical senses like; observation. But theContinue reading “The Power of Your Subconscious Mind & How to Turn Them Into Tangible Assets-3”
UberEats Strategy Mapping
Table of Contents: Overview The objective of this study is to analyze and evaluate the strategies implemented by UberEats over the course of the last five years. The focus will be on four strategic maps encompassed within a single frame: 1. Operations management processes and strategy map, 2. Customer management processes and strategy map, 3.Continue reading “UberEats Strategy Mapping”
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