How does branding work? Now, how do the 3B’s align in action? Here I have chosen Tesco F&F clothing as an example. Tesco is a global organisation and is a house of brands serving customers/consumers with different brands/products for each segment. Tesco’s vision statement is to be the most highly valued business by the customersContinue reading “Brand Management 5”
Tag Archives: marketing
The Power of Your Subconscious Mind & How to turn them into tangible assets-2
It is essential to know how your mind works to understand, learn, practice and enhance your skills and ability to turn your mind traps into tangible assets. To start getting to know the two functions of your mind is vital. A magical bridge to getting to know it is to think of them as aContinue reading “The Power of Your Subconscious Mind & How to turn them into tangible assets-2”
The Power of Your Subconscious Mind & How to turn them into tangible assets-1
The Master Secret of Ages Think someone asked you what is the name of the master secrets of ages. What would you answer? Atomic energy? Black holes? No it’s not any of these. Well what is this master secret? Where can one find it? How can it be understood and put into action? The answerContinue reading “The Power of Your Subconscious Mind & How to turn them into tangible assets-1”
TESLA Business Environment
Tesla’s Automotive & Energy Saving Industry Overview: This study aims to analyse Teslas’ internal environment factors and forces by the 7S framework and the Four Actions Framework to evaluate their capabilities and resources. PESTEL model is used to analyse the external environment and identify the gaps/opportunities that Tesla would require to meet to launch aContinue reading “TESLA Business Environment”
Brand Management 4
Here is all what you need to know about how to build up a strong brand as a brand manager. The customer journey, the 3E’s model. and via the customer journey and from the differentiation gone from functional and cost-effective “Efficiency”, to a quality standard/perspectives “Effectiveness’ ‘, to customer journey “Experience’ ‘. That’s really aboutContinue reading “Brand Management 4”
Brand Management 1
How does branding work? By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forcesContinue reading “Brand Management 1”
Marketing Core-4 Analysis
F&F External environment: F&F External environment: Due to the PESTEL analyse the environment has a little or no control over external environment. The external environment are two types, 1) the micro-components of the external environment and 2) the macro-components of the external environment “PESTEL”. The micro-components of external environment includes external factors and forces thatContinue reading “Marketing Core-4 Analysis”
Marketing Core-3 Analysis
F&F Macro Environment by PESTEL: A sober man is scared of a weak enemy too (Baines, 2008, cited Sirius, c, 100 BC). There are two types of external environments 1) those factors and forces that don’t have immediate impact on the performance of an organization, however they do in long-term 2) Those factors and forcesContinue reading “Marketing Core-3 Analysis”
Marketing Core-2 Analysis
Introduction: In the previous marketing blog I explained what is marketing core and as I promised here is the blog about Customers behaviour measurement and the internal factors and forces within the organisations, here F&F is given as an example so you will experience the measurement and analysis in action to observe the marketing better.Continue reading “Marketing Core-2 Analysis”
Marketing Core-1 Analysis
Marketing is shaped by various of models, analytical methods to identify the business issues/risks and opportunities that have negative/positive impacts on business/project objectives. As well as, creating a new marketing strategy and implement them efficiently to achieve the objectives.
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