Marketing Core-4 Analysis

F&F External environment: F&F External environment: Due to the PESTEL analyse the environment has a little or no control over external environment. The external environment are two types, 1) the micro-components of the external environment and 2) the macro-components of the external environment “PESTEL”. The micro-components of external environment includes external factors and forces thatContinue reading “Marketing Core-4 Analysis”

Marketing Core-3 Analysis

F&F Macro Environment by PESTEL: A sober man is scared of a weak enemy too (Baines, 2008, cited Sirius, c, 100 BC). There are two types of external environments 1) those factors and forces that don’t have immediate impact on the performance of an organization, however they do in long-term 2) Those factors and forcesContinue reading “Marketing Core-3 Analysis”