Brand Management 1

How does branding work? By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forcesContinue reading “Brand Management 1”

Marketing Core-2 Analysis

Introduction: In the previous marketing blog I explained what is marketing core and as I promised here is the blog about Customers behaviour measurement and the internal factors and forces within the organisations, here F&F is given as an example so you will experience the measurement and analysis in action to observe the marketing better.Continue reading “Marketing Core-2 Analysis”