Tag Archives: Rebranding

Brand Architecture and Comparison 1: Apple vs HP

Introduction  This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?

How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”