Brand Architecture and Comparison 1: Apple vs HP

Introduction  This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5

Making Smart Decisions-The Hidden Traps in Decision Making  Making decisions is the most essential and important task of any executive. And it’s the toughest and trickiest risks/tasks to carry out. Because it doesn’t only affect the business gaols and performance also its results can have impacts on the employees and consumer’s lives (people) and maybeContinue reading “The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5”