Brand Management 1

By now we know customers are the core of a business. Analysing consumers and customers behaviour to identify their needs and what they value most is the key. And, based on what customers value you can identify the business gaps for a new product/service or both. Also, considering factors and forces are vital in creating marketing strategies to sustain the performance and increase sales or start a new project . Branding is a must for any project/business and how Branding works depends on if its a new business/project or ongoing business.

We all interact with Brands all day and night. From the morning we wake-up we interact with brands by making coffee or even having breakfast and lunch as well as our clothes and bed, bathroom, kitchen etc. we are surrounded by brands and they are attached to our lives. Branding brings value to the sales of business and is very valuable. Branding affects the sales. By not understanding or better understanding the customer’s relationship with the brand can have a real influence or a positive/negative impact on the sales of a brand and value for a firm.

How branding works?
The very first thing you need to know about Branding is how to build up and create a Brand? To do that we need to analyse the Brand architecture. Brand Architecture is the core of Branding and needs to be analysed correctly otherwise everything can go wrong. Branding is not about a name, website, Logo or virtual applications. These digital vehicles are part of promotion tools that you might know as Digital Marketing that marketers use and change in regard to attract new users and retain the current users.

There are some hierarchy factors that marketers need to identify and compute which enable them to ask/create the right questions to choose the best option(s). Decision Making is very important in marketing because the business/project's future is based and depends on decisions.















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