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Brand Architecture and Comparison 1: Apple vs HP

Introduction This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

Business Insights Report

Thoughts, Difficulties and Actions in developing my Business Insights Report In this blog I will talk about my thoughts, difficulties and actions in developing my BIR. At the beginning of writing my BIR, I had concerns about not being able to complete the report. I actively searched for ways to mitigate this risk and theContinue reading “Business Insights Report”

Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?

How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”

The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6

How to Make Smart Decision by the power of Subconscious Mind. This blog delves into the topic of receiving guidance from your subconscious mind. However, before delving into that, it is crucial to comprehend a highly perilous psychological trap introduced by HBR. Gaining insight into how your mind functions will assist you in navigating theContinue reading “The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6 “

Start-ups within Global Strategy & Innovation Case-study 2021

Start-Up Company Name: Checkr Company Web site: https://checkr.com/ Industry: AI-Powered background checks software Introduction Checkr is an Application Programme Interface (API) based in San Francisco. In other words, it is a background check start-up that uses artificial intelligence and machine learning, and it runs one million background checks monthly. Checkr is one of the start-ups thatContinue reading “Start-ups within Global Strategy & Innovation Case-study 2021”

Adaptability/Flexibility in workplace

To survive in a swiftly changing world, every area of business faces the challenge of keeping up with the extremely fast speed of changing world. And this means employees also need to adapt more than before also, employers see adaptability as an essential skill, Ken Cooper Global of HR for Bloomberg (2018). Employees: Flexibility is an important traitContinue reading “Adaptability/Flexibility in workplace”

The Power of Your Subconscious Mind & How to Turn Them Into Tangible assets-4

Plymouth incident and its link to the power of subconscious mind: Well, the title says it all. So why a “man” decides to take action which will cause him/her issues soon, or later? This will be the first question everybody ask. According to ITV News, he might not have been aware of what he isContinue reading “The Power of Your Subconscious Mind & How to Turn Them Into Tangible assets-4”

The Power of Your Subconscious Mind & How to Turn Them Into Tangible Assets-3

Everything that happened to you is because of the power of your subconscious mind. Your conscious mind is referred to as the objective mind. And, your subconscious mind is referred to as the Subjective Mind. The objective mind is aware of the objective world. It’s media of your five physical senses like; observation. But theContinue reading “The Power of Your Subconscious Mind & How to Turn Them Into Tangible Assets-3”

UberEats Strategy Mapping

Table of Contents: Overview The objective of this study is to analyze and evaluate the strategies implemented by UberEats over the course of the last five years. The focus will be on four strategic maps encompassed within a single frame: 1. Operations management processes and strategy map, 2. Customer management processes and strategy map, 3.Continue reading “UberEats Strategy Mapping”

Brand Management 5

How does branding work? Now, how do the 3B’s align in action? Here I have chosen Tesco F&F clothing as an example. Tesco is a global organisation and is a house of brands serving customers/consumers with different brands/products for each segment. Tesco’s vision statement is to be the most highly valued business by the customersContinue reading “Brand Management 5”