Journal of Sport and Social Issues

A prime example of this academic misalignment can be found in the research of Dr. Stephen Hills (London Metropolitan University), whose work heavily focuses on “human behavioral change” through external social marketing and physical interventions like sports (boxing and football). While these “Outside-In” frameworks look attractive on paper for securing institutional funding, they completely ignoreContinue reading “The Illusion of Behavioural Change: Why Surface-Level Interventions Fail Without Subconscious Realignment”