Brand Architecture and Comparison 1: Apple vs HP

Introduction  This report will analyse and compare the HP and Apple brand architectures in the personal computers (PC) market. I have chosen these two brands because both are well known and compete in similar markets. In the personal computer market, Apple and HP are among the most valuable & popular brands and this report willContinue reading “Brand Architecture and Comparison 1: Apple vs HP”

Plastic Waste and Pollution in Great Britain

What is the problem?  Plastic bottle pollution  McKinsey Sustainability in (2015) reported plastic waste has been increasing continuously. For instance, an estimated 8 million tonnes of plastic waste enters the oceans every year (McKinsey, 2015). TBSG Procurement in (2020) argued about what will happen if we don’t reduce plastic bottle use.  The landfills are alreadyContinue reading “Plastic Waste and Pollution in Great Britain”

What is the problem with sustainability strategy and start-ups? Example

In this blog I will talk about why most of the organisations who are trying to solve plastic pollution can not tackle plastic waste pollution. I recently realised that most of the organisations are copying each other via one strategy to tackle plastic pollution and that is recycling. They encourage individuals to start-up and createContinue reading “What is the problem with sustainability strategy and start-ups? Example”

Business Insights Report

Thoughts, Difficulties and Actions in developing my Business Insights Report In this blog I will talk about my thoughts, difficulties and actions in developing my BIR. At the beginning of writing my BIR, I had concerns about not being able to complete the report. I actively searched for ways to mitigate this risk and theContinue reading “Business Insights Report”

The Power of Your Subconscious Mind & How to Turn them Into Tangible Assets-Final

The problem most people face is that they have no understanding of invisible means of support. As stated by Kahneman, et. al, in their book; On Making Smart Decisions, chapter “How (un)ethical are you?” (Kahneman. et, al, no date). Often mind traps that most people confront in making a decision is that they unconsciously judgeContinue reading “The Power of Your Subconscious Mind & How to Turn them Into Tangible Assets-Final”

Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?

How can PESTEL and the Triple Helix III models support your business in improving performance, re-branding, and achieving the organisation’s vision, mission, and objectives? Rebranding relies on future decision-making. Presently, many companies have successfully aligned their vision, mission, and goals with core values. The pandemic and various external and internal factors have necessitated adaptation ofContinue reading “Brand Management-6 Why the PESTEL Marketing Tool and the Triple Helix III Innovation Model Can Lead to Re-Branding?”

The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6 

How to Make Smart Decision by the power of Subconscious Mind. This blog delves into the topic of receiving guidance from your subconscious mind. However, before delving into that, it is crucial to comprehend a highly perilous psychological trap introduced by HBR. Gaining insight into how your mind functions will assist you in navigating theContinue reading “The Power of Your Subconscious Mind- and How to Turn Them into Tangible Assets-6 “

How do MNEs and SMEs enterprises sustain their performance in the global market

Please note: Large multinational enterprises (MNEs), Small multinational enterprises (SMEs)  Introduction Hello everyone, welcome to this blog, in this post I have compared the business functions of two well-known corporates “Mercedes Benz and Audi” due to their similarity in business nature also, unhappy experience that I had with Mercedes Benz just a week ago ledContinue reading “How do MNEs and SMEs enterprises sustain their performance in the global market”

The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5

Making Smart Decisions-The Hidden Traps in Decision Making  Making decisions is the most essential and important task of any executive. And it’s the toughest and trickiest risks/tasks to carry out. Because it doesn’t only affect the business gaols and performance also its results can have impacts on the employees and consumer’s lives (people) and maybeContinue reading “The Power of Your Subconscious Mind and How to Shift them into Tangible Assets-5”

The Power of Your Subconscious Mind & How to Turn Them Into Tangible assets-4

Plymouth incident and its link to the power of subconscious mind: Well, the title says it all. So why a “man” decides to take action which will cause him/her issues soon, or later? This will be the first question everybody ask.  According to ITV News, he might not have been aware of what he isContinue reading “The Power of Your Subconscious Mind & How to Turn Them Into Tangible assets-4”